Pay-Per-Click (PPC) is a search engine marketing technique that utilizes SEO knowledge to drive traffic to a Website or landing page. PPC is an Internet advertising model that involves the placement of an ad on search engine results for designated keywords which are typically bid on by advertisers; the higher the bid amount, the higher up your ad will show up in search engines. With this advertising model, advertisers only pay for every time a user clicks on one of their ads. As part of our services, we conduct keyword research, and actively track and analyze data about visitor behavior on your Web site.
The Aston Business Solutions Pay-Per-Click service focuses primarily on the professional setup and management of PPC advertising accounts. We have on staff a talented team of professionals with specialized experience in this field. Your designated account manager will work with you to develop customized solutions to meet your objectives and to maximize results and return-on-investment (ROI).
Aston Business Solutions’ standard Pay-Per-Click service includes:
• PPC advertising account setup
• Ongoing management of ad campaigns
• Keyword research and analysis
• Additional PPC programs are available upon request