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Market Research

Aston Business Solutions Market Research is a vital component to the success of any business. Here at Aston Business Solutions, we believe that good marketing involves identifying your target market and understanding what motivates the consumer (or business) in a given market to purchase your product or service.

As part of our services, Aston Business Solutions offers its clients valuable customer insight that will help your organization segment its target audience, enable you to develop customized messages and communications that resonate with consumers, and build loyalty to your brand.

Aston Business Solutions Market Research Services include:

  • Qualitative Research – Aston Business Solutions provides the best in service, recruiting and moderating. Our team of experts is here to support all of your qualitative research needs through focus groups, in-depth interviews and observational studies. If you are looking to do research in multiple cities, the Aston Business Solutions Market Research Field Team is at your service.
  • Quantitative Research – Aston Business Solutions and its subsidiaries have a number of methods that can be used to help analyze, interpret or explain, and present data relevant to your organization. The Aston Business Solutions Market Research Field Team collects data traditionally (manually via pencil and paper) and electronically. Data processing for electronically submitted data is generally available within 24-48 hours.
  • Personalized Client Research – Aston Business Solutions recognizes the importance of customer segmentation. Most client groups can be divided into two or even three distinct market segments: Isolated, Assimilated and Acculturated. Over the last several years, Baby Boomer Research has become one our niche areas of expertise, as well as other personalized research. Aston Business Solutions Market Research will help your company expand its reach with more effective targeting.
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